Introducing Braided – a new white blend
WAIRAU RIVER’S FIRST WHITE BLEND
We are delighted to announce the release of Braided, a new white blend. Wairau River’s first and only white blend, Braided is made from Pinot Grigio and Sauvignon Blanc and will begin rolling out in the US market in June 2026..
Taking its name from the distinctive braided channels of the Wairau River in Marlborough where the winery is based, Wairau River Braided weaves together these two varieties that have played a defining role in New Zealand’s viticultural history.
With Braided, we wanted to explore how two varieties could complement each other in a way that feels effortless and modern,” says Nick Entwistle, Chief Winemaker at Wairau River. “Pinot Grigio brings texture and softness, while Sauvignon Blanc lifts the blend with freshness and vibrancy. The result is a wine that is bright, expressive, and incredibly easy to enjoy.”
A Hot Prospect Brand Award Winner for three years in a row (2022-2024), Wairau River continues to focus on innovation with its release of Braided. At a time when the wine industry faces ongoing headwinds, white blends are the only growing category in the still white wine category, consistently gaining share year-over-year (+7% vs. LY and +29% growth since 2021: NIQ Selected White Blends L52W $ Sales TUS xAOC +Liquor 2021-2025). With Braided, Wairau River builds on its current momentum and strategically enters this high-opportunity segment.
“Braided represents an exciting evolution for Wairau River,” says Lindsay Parkinson, CEO of Wairau River. “While our foundation remains firmly rooted in Marlborough and estate-grown winemaking, we also recognize the importance of creating wines that connect with today’s consumers. This blend reflects a more contemporary, versatile style of drinking while staying true to the quality and character that define our region.”
Wairau River Braided 2025 retails for RRP US$18 and will be available nationally starting June 2026. It joins the winery’s U.S. portfolio with Wairau River Sauvignon Blanc, Reserve Sauvignon Blanc, Pinot Noir, and Pinot Gris.
